Chris Skinner, Chairman - Financial Services Club UK, and myself have been working on this survey over the past few weeks. The results, while predictable, show a requirement for RAPID adoption of social networking into the bank DNA. Bank's are largely unsure of how to respond to Twitter, Facebook, LinkedIn and the like, due to the lack of 'control' the bank has over the medium. But customers aren't confused or unsure - they are flocking to it.
According to data released today by Pingdom, aggregation of traffic and demographic data shows that social networks are dominated by the 35-44 age bracket. That flies in the face of conventional wisdom which asserts that Web 2.0 is a Y-Gen dominated arena. The fact is, if you want to acquire or retain your most profitable customers as a bank, either Retail or Corporate, you need to have a social media strategy...
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